The next big thing can often seem like a thing too big. When it comes to adoption of new technologies such as big data, machine learning and AI, it's easy for the enterprise to become daunted.

A common first step is to engage external experts with their shiny new toys to package up a solution.

However don't underestimate the value of the knowledge stored within your existing teams and trusted partners. They are the ones that understand the problem you're trying to solve, what the end solution should look like, the data you already own, and how to get the best insights out of your data haystack. 

Data and knowledge is the intellectual property, not the models and tools. "In fact, Google and others give away the models, but they keep the data".