Ultimately, articulating and managing your employer brand is about ensuring your organisation is best placed to attract and retain the people it needs to drive performance. It’s an imperative rather than a nice to have.
You need to ensure all digital touch points are providing the same look, feel, tone and experience for prospective candidates. Your first touch point could be a simple Google business listing. If left unchecked you could display out of date photos, old employees, wrong addresses or incorrect url's.
Take the time to check where your brand is mentioned and how much you can control.
Examples of Google Business Profiles gone bad are often comical, but it’s no laughing matter for your business to shed revenue for the sake of some jester’s joke. Then, spammers jump into the game, and that’s about as humorous as hitting your funny bone. And, sometimes, it’s even somebody on your own staff or a marketer you’ve hired who goofs.