With the ongoing scarcity of talent and the desire to offer job seekers a consumer experience, this innovation from McDonalds is truly embracing tomorrow today. One of the challenges to successful recruitment marketing is speaking to and engaging the talent you want to reach in the channels that they spend time in.  3.25 billion voice assists are estimated to happen every day according to Juniper Research and that number will only grow and grow.  

McDonalds Apply Thru is the name that has been given to this voice activated job application and research activity.  It will be really exciting to see the results over the coming months.